• To practice and sharpen commercial capabilities
• To use insights from data to build commercial proposals that get acceptance from different customers with different needs & priorities
• To build capability in engaging with customers
• To experience intensely the retailer mindset
• To sharpen negotiation skills
• To manage business for profitable trading
For 12 – 24 participants over 2.5 days.
Develops enhanced capabilities in sales & customer managers, category managers, customer support teams.
Overview of the game
• 3 supplier teams trade with 3 retailer teams
• 4 trading periods with real-life trading information
• Each team gets 15 face-to-face meetings (initial round + 4 trading rounds – meet all 3 trade partners each time)
• Decisions are captured on laptop and performance reports are generated each trading period
• Coaching support given throughout the course by experienced commercial operators
• Skill shot sessions are delivered between rounds
Win-Win creates an almost real-life commercial environment that generates high passion and thus long-lasting learning in customer management techniques